Case 03Vanguard

Giving portal for ultra-high-net-worth clients — crypto-enabled

Routing millions to vetted causes in weeks instead of months.

Role
Senior UX DesignerDesign lead, advisor and private-client giving experience
Period
Oct 2019 — Sep 2021
Location
Dallas, TX
Domain
Fintech · UHNW · Crypto

Problem

How might we let a private client route millions to a vetted trust, foundation, or NGO in weeks rather than months — while keeping compliance, tax reporting, and advisor oversight intact?

Central design decision

Replace the serial, paper-era signature chain with a parallel authorization track — advisor, trustee, and compliance co-sign in flight — so a seven-figure gift moves in weeks while the full compliance chain stays auditable.

Verified outcome · shipped

  • ~$49M moved via Bitcoin across the first cohort.
  • 15 private clients onboarded in the initial rollout.
  • Time to disperse funds to the client's chosen humanitarian causes fell from ~4 months to ~6 weeks.
  • 100% signature-chain preservation — advisor, trustee and compliance co-signed every transaction.

01 · Context & stakes

A retail flow asked to move seven-figure gifts

Vanguard's ultra-high-net-worth clients wanted to move meaningful wealth into causes they cared about — hunger relief, education access, climate — but the existing giving flow was built for retail donors. Slow ACH rails, opaque recipient vetting, and no support for the asset types (crypto, appreciated securities) these clients actually held. A seven-figure gift took roughly four months to reach the cause.

~$49M

Moved via Bitcoin, first cohort

15

Private clients onboarded

4 mo → 6 wk

Time to disperse funds to chosen causes

100%

Signature-chain preservation, co-signed with financial advisors

02 · User & operational problem

Weeks of goodwill, months of waiting

Private clients who wanted to give appreciated crypto and securities to humanitarian causes were routed through serial signature chains built for paper, so a seven-figure gift took roughly four months and no one could see where it had stalled.

No direct reports. Mentored 2 junior designers on the pod; worked with a Director, a Lead PM, engineering, compliance, tax and a crypto custody partner.

03 · Constraints

What could not move

  • 01

    The advisor–trustee–compliance signature chain is legally required — authorization rules were set by legal and risk and could not be removed, only re-sequenced.

  • 02

    Tax reporting and cost-basis handling had to be intact and visible at commit for any asset type, including crypto.

  • 03

    Only Vanguard-vetted recipients could be offered — discovery is a curated shortlist by design, not an open directory.

  • 04

    Advisor oversight had to stay in the loop; nothing could bypass the people clients already trust.

04 · Key design decisions

Three calls I made

I decided the interaction model and recommended the parallel authorization pattern. Authorization and compliance rules were set by legal and risk.

  1. 01

    Cause-first entry, not search-first

    Observed problem
    UHNW clients don't shop for charities — they name a problem ("hunger in Sub-Saharan Africa") and expect vetted options. The inherited flow opened with a retail-style search box.
    Constraint
    Only Vanguard-vetted recipients could be offered, so the discovery surface had to be a curated shortlist, not an open directory.
    Decision
    I replaced search-first discovery with cause-first entry: the client starts from the problem they care about and lands on a shortlist of vetted trusts, foundations, and NGOs.
    Tradeoff
    Clients see only the vetted set rather than the full universe of charities — a narrower surface, chosen deliberately because vetting is the trust guarantee.

    ResultRegulator status and disbursement history are visible before the client opens a profile, so the trust decision happens on-screen, not in a follow-up call.

    I decided the interaction model; engineering and compliance delivered the vetting data behind it.

  2. 02

    Bitcoin as a first-class rail

    Observed problem
    These clients held appreciated crypto and securities, but the giving flow only supported cash on slow ACH rails — the asset types they actually wanted to give had no path.
    Constraint
    Tax reporting and cost-basis handling were non-negotiable for legal and risk; nothing could ship without them visible at commit.
    Decision
    I pushed for Bitcoin alongside cash and securities in the primary flow — not a secondary path — with live conversion and network-fee transparency shown before authorization.
    Tradeoff
    Adding a crypto rail put conversion, fees, and cost-basis math into the primary flow, which made the commit step denser to design and explain.

    Result~$49M moved via Bitcoin across the first cohort, with the full cost-basis and tax packet auto-delivered to the client's CPA on settlement.

    I decided the flow and commit-screen hierarchy; the crypto custody partner and tax teams owned the underlying rails.

  3. 03

    Parallel authorization instead of serial signatures

    Observed problem
    Every gift routed through a serial signature chain — advisor, then trustee, then compliance — so a seven-figure gift took roughly four months and nobody could see where it had stalled.
    Constraint
    The signature chain itself was legally required; authorization rules were set by legal and risk and could not be removed, only re-sequenced.
    Decision
    I recommended a parallel authorization track: advisor, trustee, and compliance co-sign in flight while the client watches each authorization arrive in real time.
    Tradeoff
    Parallel signing created more concurrent states to design and keep auditable — the interface had to show who had signed, who was pending, and preserve the full chain.

    ResultTime to disperse funds to a client's chosen causes fell from ~4 months to ~6 weeks, with 100% signature-chain preservation on every transaction.

    I recommended the pattern and designed the status surface; legal and risk defined the authorization rules it had to satisfy.

05 · Shipped flow

What clients actually used

DiscoveryEarly discovery mapping — the cause clusters and signatory roles that shaped the cause-first model. Working artifact, not a final screen.
TransferMulti-asset commit — cash, securities, or Bitcoin in one flow, with conversion, fees, and the tax picture visible before authorization. Reconstruction only.
SignaturesParallel authorization — advisor, trustee, and compliance co-sign in flight while the client watches each approval land. Reconstruction only.

06 · Outcome

Shipped, first cohort

Shipped with a first cohort: ~$49M moved via Bitcoin, 15 private clients onboarded, time to disperse funds to chosen humanitarian causes cut from ~4 months to ~6 weeks, and 100% signature-chain preservation co-signed with financial advisors.

  • 01

    ~$49M moved via Bitcoin across the first cohort.

  • 02

    15 private clients onboarded in the initial rollout.

  • 03

    Time to disperse funds to the client's chosen humanitarian causes fell from ~4 months to ~6 weeks.

  • 04

    100% signature-chain preservation — advisor, trustee and compliance co-signed every transaction.

07 · Reflection

What I'd tell another designer

The four-month wait was never a transaction-speed problem — it was a sequencing problem. The biggest win came from restructuring how people authorize, not from making any single step faster. When a rule can't be removed, re-sequence it.

Trust at this level of wealth is earned on-screen or not at all: regulator status, disbursement history, fees, and the tax picture all had to be visible before the client committed. Hiding any of it behind a follow-up call would have kept the old timeline intact.

Project status is shipped. All screens are reconstructions; reconstruction is a visual disclosure only and does not verify the figures above.